Inside the Chouara Tannery

Built in the 11th century, the Chouara Tannery has survived dynasties, revolutions, and modernity. From above, it looks like an artist’s palette: rows of stone vats filled with vibrant dyes and earthy tanning liquids. But for the artisans who work here, it’s a daily ritual — passed down through generations.

Every morning, hides from local sheep and goats are soaked, softened, and cleaned using a mixture of limestone and pigeon droppings — yes, really. It’s natural, effective, and part of what makes this process sustainable and chemical-free.

The Natural Tanning Process

Once prepared, the hides are submerged in vats containing tannins made from tree bark, pomegranate peels, and other plant materials. This ancient method of vegetable tanning is slow and labor-intensive — but it produces leather that’s supple, strong, and safe for the skin.

After tanning, each hide is washed and laid out to dry under the Moroccan sun. Then comes the dyeing stage: rich shades like saffron yellow, poppy red, or deep brown — all from natural pigments. Finally, artisans stretch and soften the leather by hand, giving each hide its final character.

No machines. No shortcuts. Just skilled hands and time.

Why It Matters to Us — and to You

This process doesn’t just result in better leather — it tells a story. When you carry a TIFA bag, you’re carrying a piece of history, of landscape, of labor and love. You’re not buying mass production. You’re choosing heritage.

We honor this tradition by working directly with local artisans and using only full-grain leather — the highest quality, with all its natural texture intact. It’s imperfect, and that’s the point. Just like us, it wears its story proudly.