TIFA was born from a quiet love for the handmade, the meaningful, and the lasting. Rooted in the ancient city of Fez, where leather has been crafted for centuries in the storied vats of Chouara, TIFA exists to honor tradition through modern elegance.
We create more than accessories — we create companions for women who find beauty in what’s real. Each piece is cut, stitched, and shaped by hand, carrying the warmth of Morocco in every fold. Our bags are not perfect by design — they are soulful, textured, and timeless, just like the women who carry them.
The Spirit Behind the Stitch
ABOUT US
TIFA bags are crafted for those who live with purpose and move with style. Designed for both men and women, each piece blends timeless Moroccan craftsmanship with modern functionality—made to carry your world while turning heads. Whether you’re navigating busy city streets or escaping for the weekend, TIFA bags are built to go the distance with elegance.
Our collections feature bold interpretations of classic shapes—structured crossbodies, embossed clutches, versatile backpacks, and heritage-inspired totes. Every bag is designed in-house and handcrafted by skilled artisans using premium leather and traditional techniques that celebrate our roots in Morocco.
Meet Awatif, the founder of TIFA.
Born and raised in Fez,Morocco. I grew up surrounded by history, hands that worked with care, and a deep sense of belonging. After years abroad, I returned to what called me most — the beauty of Moroccan craft and the desire to share it with women who feel deeply, live intentionally, and wear meaning with grace.
TIFA was born from a longing to return — not just to a place, but to a way of creating that values depth, heritage, and soul. Each piece is a love letter to Morocco, and a gift for women who carry the past with elegance, and walk forward with meaning.
The Soul of TIFA :
Quiet Elegance: We believe beauty doesn’t need to shout.
Craft Over Mass: Handmade in small batches by artisans we support and celebrate.
Real Materials:Authentic leather. Honest process. Nothing artificial.
Heritage as Strength:We embrace our roots and translate tradition into wearable art.
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