The Imperial City of Fez

Fez is more than just a city — it’s a living museum of tradition, beauty, and soul. As Morocco’s oldest imperial city, Fez has watched centuries unfold without ever losing its rhythm. 

Walk through its medina — the largest car-free zone in the world — and you’ll hear the soft beat of hammers on copper, the swirl of call to prayer, and the scent of leather being dyed by hand, just as it was a thousand years ago.

This is where TIFA began. In a place where time slows down, and hands still know the old ways. The same streets that echo with history also carry the spirit behind every piece we make.